Category: Agency

Phillip Atchison Agency, Insights, Inspiration

A New Blue for Me and You

At our Charlotte branding agency, we spend a lot of time thinking about how colors affect perceptions and behaviors. This notion that color can impact someone’s impression of a brand, and even persuade them to make a…
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Bailey Guthrey Agency, Inspiration

A New (Environmentally) Friendly Office Addition

As a part of our new bg brand refresh, we wanted to enhance the experience of our space as well, so we reached out to Carolina Urban Lumber to create a custom conference table. It was…
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Bailey Guthrey Agency, Inspiration

Increasing Our Brand Experience with a Custom Scent

A brand identity can be a lot more than just a logo and a color palette, which is why, when thinking through our new brand, we wanted to tap into more than just the visual.…
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Phillip Atchison Agency, Insights

How to Build a Brand for the New World

As fall approaches, the national mood and the global pandemic don’t seem to be improving anytime soon. The big questions we were collectively trying to answer back in the spring still don’t have answers. How…
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