Category: Agency

A new website for MANA and a give-back opportunity for us.

Challenge: Since it was started 12 years ago, MANA has enabled mothers and communities across the Third World to treat children ages six months and older who have been diagnosed with severe acute malnutrition (SAM). But like…
Charlotte branding agency

Want to know what your customers think about you? Then ask them.

  For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…
birdsong gregory

Why Your Brand Needs a Good Tone of Voice

The right brand voice can make all the difference in how people experience and feel about your business. It will enhance and reinforce your positioning in subtle yet critical ways. And it will help close…

The Pros and Cons of Logo Loyalty

Bank of AmericaAs a Charlottean who works at an uptown Charlotte marketing agency, I am inundated with bank corporate offices, none bigger than Bank of America. We see this logo and name on every block…