Author: Phillip Atchison

Phillip Atchison Agency, Insights

How to Build a Brand for the New World

As fall approaches, the national mood and the global pandemic don’t seem to be improving anytime soon. The big questions we were collectively trying to answer back in the spring still don’t have answers. How…
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Phillip Atchison Agency, B2B, B2B2C, Insights, Trends

The Post-Pandemic Marketing Landscape

This spring the ground shifted underneath our agency, our clients, and the world we live in. Collectively, we’re all Zooming more, going out less, and, if you have school-age children, taking on a new role…
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Charlotte branding agency
Phillip Atchison Agency, Insights, Inspiration

Want to know what your customers think about you? Then ask them.

  For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…
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charlotte branding agency
Phillip Atchison Trends

Blockchain for Marketers

Blockchain. Blockchain. Blockchain. If there’s a buzzier buzz word currently sailing across the corporate universe right now, I don’t know what it would be (Internet of Things?). Here at our Charlotte branding agency, one of…
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