Author: Phillip Atchison

Phillip Atchison Agency, B2B, B2B2C, Insights, Trends

The Post-Pandemic Marketing Landscape

This spring the ground shifted underneath our agency, our clients, and the world we live in. Collectively, we’re all Zooming more, going out less, and, if you have school-age children, taking on a new role…
Continue Reading
Charlotte branding agency
Phillip Atchison Agency, Insights, Inspiration

Want to know what your customers think about you? Then ask them.

  For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…
Continue Reading
charlotte branding agency
Phillip Atchison Trends

Blockchain for Marketers

Blockchain. Blockchain. Blockchain. If there’s a buzzier buzz word currently sailing across the corporate universe right now, I don’t know what it would be (Internet of Things?). Here at our Charlotte branding agency, one of…
Continue Reading
Phillip Atchison Insights

A B2B Brand Voice for People to People

There is a common misconception in the world of marketing that all B2B purchases stem from rational, objective decisions based on firm empirical evidence like ROI. Of course, a prospect isn’t going to ink a long-term…
Continue Reading

What's your problem?

Tell us about it

Newsletter

715 North Church Street – Suite 101, Charlotte, NC 28202•704.332.2299•[email protected]