This spring the ground shifted underneath our agency, our clients, and the world we live in. Collectively, we’re all Zooming more, going out less, and, if you have school-age children, taking on a new role…
 For every business and every brand, ongoing in-depth research plays an essential role in helping you understand your internal audience (your team), your external audience (your customers), and your competition. Whether you are launching…
Blockchain. Blockchain. Blockchain. If there’s a buzzier buzz word currently sailing across the corporate universe right now, I don’t know what it would be (Internet of Things?). Here at our Charlotte branding agency, one of…
There is a common misconception in the world of marketing that all B2B purchases stem from rational, objective decisions based on firm empirical evidence like ROI. Of course, a prospect isn’t going to ink a long-term…
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