Leslie Kraemer, Author at birdsong gregory

Major Paint Retailer Fires Employee For Understanding the Value of Earned Media.

Painting is never fun. First you obsess over the colors because once the walls are dry, you can’t click to change. If you DIY it, the first few brush strokes feel cathartic, but then it inevitably…

Leslie Kraemer Agency, Insights

A new website for MANA and a give-back opportunity for us.

Challenge: Since it was started 12 years ago, MANA has enabled mothers and communities across the Third World to treat children ages six months and older who have been diagnosed with severe acute malnutrition (SAM). But like…

Leslie Kraemer Insights

Building the Ultimate Client Database

You’re planning a surprise birthday party. It’s time to invite your husband’s family and friends. What’s the first thing you do? Create a list… Who are you inviting? Where are they? How do you get…

Leslie Kraemer Insights

The Power of a Strong Brand Narrative

Robert Shiller, a Nobel laureate in economics and Sterling Professor of Economics at Yale, has for years urged his colleagues to consider how popular narratives influence booms, bubbles, recessions, and other economic events. In a discipline predicated…

Author: Leslie Kraemer

Major Paint Retailer Fires Employee For Understanding the Value of Earned Media.

A new website for MANA and a give-back opportunity for us.

Building the Ultimate Client Database

The Power of a Strong Brand Narrative

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