Category: Inspiration

Phillip Atchison Inspiration

A rare find: packaging as mouthwatering as the contents

Looking forward to the weekend? Everyone at our Charlotte marketing agency certainly is, and as 5:00 PM grows closer,  the impending cocktail hour serves as a powerful motivator to wrap up a long week filled…
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Phillip Atchison Inspiration

Looking for an easy way to curb your social media addiction?

You probably won’t find this device on the shelf anytime soon, but this fake invention definitely offers an amusing solution to cure one’s social media addiction. Coca-Cola wants you to put your phone down and get…
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Leslie Kraemer Inspiration, Trends

Iconic American hardware manufacturer brand gets new look and feel

The US power tool brand Black & Decker unveiled a dramatic new look a few days ago, and the opinions among our designers and art directors span an ambivalent spectrum. Some members of our Charlotte…
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Phillip Atchison Inspiration

Anyone Know Which Charlotte Marketing Agency Helped (Mis)name Downtown in the late 1980s?

Anyone? Because prior to the late 1980's, before a city funded Charlotte ad agency was tasked with building the Charlotte brand, it was called "Downtown." Which makes sense, since (everywhere but in Charlotte) the term…
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