Category: Inspiration

Leslie Kraemer Inspiration

A Design Icon Passes on to that big Studio in the Sky

Massimo Vignelli, an Italian-born designer whose iconic subway signs, business logos (American Airlines), shopping bags (Bloomingdales), books, and furniture became reference points of daily life and touchstones in modern design, passed away this week. He…
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Leslie Kraemer Inspiration

Simplified Big Brands

We’ve all seen how a brand can start to simplify it’s identity as brand recognition becomes universal – the ubiquitous Nike swoosh and the iconic Target bullseye for example. In his ‘Big Brand Theory’, designer…
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Leslie Kraemer Inspiration

Celebrating Cinco De Mayo Like an Adult

Cinco De Mayo falls on a Monday this year, and although that may not be conducive to multiple margaritas or shots of Patron, it shouldn’t mean the day should go uncelebrated. Check out these oh…
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Leslie Kraemer Inspiration

Movies need designers too

Working in the world of Charlotte ad agencies for the entirety of my career, sometimes I forget about the other worlds in which designers work. So when I stumbled upon this interview with Annie Atkins,…
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