Category: Inspiration

Phillip Atchison Inspiration, Trends

Why some Packaging Design looks better on the rocks …

Commissioned to create a series of vector illustrations to capture the “PRIDE of MEXICO,” renown brand illustrator Orlando Arocena created a special series of limited edition bottles for Jose Cuervo, the largest selling tequila brand in…
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Phillip Atchison Insights, Inspiration

Retro packaging: how making the old NEW helps retailers drive basket size

It doesn’t take a shopper marketing agency to know that all things vintage and retro have a voracious consumer base. And over the last couple of years, it seems as though consumer-product companies are hoping…
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Leslie Kraemer Insights, Inspiration

When You Think Outside the Box, You Don’t Hit Your Head

Although the advertising industry no longer mirrors the world of Mad Men and Don Draper, there are still a number of perks. Sometimes those perks include ‘Summer Fridays’ and fancy client lunches, and sometimes it’s…
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Phillip Atchison Insights, Inspiration

Be careful this summer as giant wieners take to the roads

Remember the Wienermobile? Those phallic vehicles used by Oscar Mayer to promote and advertise their industrial produced, artificially flavored/colored meat scrap products (otherwise known as “hotdogs”). The first version was created in 1936 by Oscar…
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