Is Apple Too Popular To Be Cool?
If everybody is doing it, the hip legions of the avant-garde have usually long moved on. Right? At least that’s the conclusion reached by Buzz Marketing, a marketing research provider that specializes in keeping a finger on the teenage pulse.
Insights reveal that although Apple has done a great job of branding and advertising in an effort to embrace Gen X and Boomers, the brand isn’t connecting with the youngest Millennials (kids born in the late 1990s and early aughts) – kids who find the Samsung Surface (IMHO: a near total clone of the iPhone) to be the dog’s bollocks.
Of course, a general ‘”meh” trend spreading among teens could have a negative impact on Apple’s long-term bottom line as this generational layer blossoms into key buying demographics.