Category: Inspiration

charlotte marketing agency
Leslie Kraemer Inspiration

Seventh Generation brings Mommy Marketing to NYC Airports

It’s no secret among retail brands that moms are the gateway to sales. No only do women make 85% of purchasing decisions in a household, but when that women is also a mom, she’s buying for the baby, the…
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marketing agency charlotte nc
Leslie Kraemer Inspiration

How To Experience the Overview Effect Without Leaving Earth

It’s easy. Just go to this site and enjoy the profound perspective that has, until fairly recently, only been available to astronauts. Filled with breathtaking images of our planet taken from space, this online visual project was…
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Leslie Kraemer Inspiration

The Redesigned NYT Magazine – Typography Genius Matthew Carter Strikes Again

The design team at our Charlotte marketing agency has followed the work of Matthew Carter for years (a lot of our years, only a few of his), and it was exciting to open up this…
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Phillip Atchison Inspiration

Magical Packaging Flies Off the Shelves

What a brilliant packaging solution for a fairly humdrum consumer product. Unlike conventional adhesive tape that stands out due to its glossiness, Scotch’s Invisible Tape mends paper tears without adding the obvious edges. So the designer…
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