Category: Inspiration

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Leslie Kraemer Inspiration

Need a Gorgeous Photorealistic Room Scene? Don’t shoot!

With a number of Lowe’s suppliers as clients, we have to help them move quickly on image requests (like the room scene above). And given the many benefits that computer-generated imagery (CGI) can bring both creatively and…
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Leslie Kraemer Inspiration

A Hugely Influential Typeface Designer Leaves Us, But His Characters Live On.

The Swiss typeface designer Adrian Frutiger passed away over the weekend, (you can read the New York Times obituary here). Throughout Frutiger’s prolifiic career, he created more than forty different typefaces that were widely praised for their…
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Phillip Atchison Inspiration

The Art of Good Packaging Design

As Charlotte marketing agencies get ready to participate in our local AIGA’s second annual Beer & Branding contest, I am reminded of my all-time favorite beer branding – and the brilliant artist behind it. You have to go…
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Leslie Kraemer Inspiration

5 Documentaries Every Designer and Art Director Should See

1. Helvetica If you know the difference between a typeface and a font, then you’ll love this documentary about the world’s most inescapable typeface: Helvetica. Directed by Gary Hustwit, the film celebrates Helvetica’s history, the…
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