Of course, branding goes way beyond just a logo or graphic element. It spans the entire continuum of customer contact – from the tone of voice with you which you answer the phone to product…
The French might be best known for the traditional Christmas dessert of bûche de Noël, but they consume more chocolate at Christmas (not Easter, like Americans) than any other time of year, and serious chocolatiers are constantly looking…
With a number of Lowe’s suppliers as clients, we have to help them move quickly on image requests (like the room scene above). And given the many benefits that computer-generated imagery (CGI) can bring both creatively and…
The Swiss typeface designer Adrian Frutiger passed away over the weekend, (you can read the New York Times obituary here). Throughout Frutiger’s prolifiic career, he created more than forty different typefaces that were widely praised for their…
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