Category: Trends

Phillip Atchison Trends

Is There a New Ice Bucket Challenge In Town?

There may well be a successor to the viral phenomenon that was 2014’s Ice Bucket Challenge, but it’s not as cold and even more intimate. Dubbed “The Twizzler Challenge,” this social media campaign involves two people…
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Phillip Atchison Trends

International Dairy-Deli-Bakery Association’s 2015 Trends Report

If you haven’t yet purchased the 24-page trends report that the International Dairy-Deli-Bakery Association (IDBA) puts out every year, it’s well worth the $99 (or $399 for non-members). The What’s in Store 2015 details consumer and industry trends affecting…
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our marketing agency charlotte thinks baby boomers will continue to enjoy yard work and outdoor power equipment
Phillip Atchison Trends

Baby Boomers and the Downsizing Myth

The Gen Xers at our Charlotte marketing agency have been doing some extensive secondary research on the spending patterns of Baby Boomers, and the results really challenge some assumptions we have held. Not all Boomers…
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Leslie Kraemer Trends

Baby Boomers Continue to Dominate Spending

In the aftermath of the Great Recession, the U.S. home improvement industry has performed much better than the broader housing market, according to this new report from Harvard University’s Joint Center for Housing Studies. And although…
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