Category: Trends

charlotte nc marketing agency
Phillip Atchison Trends

Smartwatches and 3 Shopper Marketing Opportunities

Wearable tech and smartwatches have been around for a while, but with the much ballyhooed release of the Apple Watch, we now find ourselves on the cusp of a new smartwatch era that will force brands and…
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Phillip Atchison Trends

Is There a New Ice Bucket Challenge In Town?

There may well be a successor to the viral phenomenon that was 2014’s Ice Bucket Challenge, but it’s not as cold and even more intimate. Dubbed “The Twizzler Challenge,” this social media campaign involves two people…
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Phillip Atchison Trends

International Dairy-Deli-Bakery Association’s 2015 Trends Report

If you haven’t yet purchased the 24-page trends report that the International Dairy-Deli-Bakery Association (IDBA) puts out every year, it’s well worth the $99 (or $399 for non-members). The What’s in Store 2015 details consumer and industry trends affecting…
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our marketing agency charlotte thinks baby boomers will continue to enjoy yard work and outdoor power equipment
Phillip Atchison Trends

Baby Boomers and the Downsizing Myth

The Gen Xers at our Charlotte marketing agency have been doing some extensive secondary research on the spending patterns of Baby Boomers, and the results really challenge some assumptions we have held. Not all Boomers…
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