Category: Agency

Charlotte Marketing Agencies Get To Test Their Packaging Design Skills. And Drink Beer.

For a lot of craft brands, innovative packaging becomes the default marketing strategy – especially when marketing budgets are tight. And in the world of craft brewery, uniqueness is inherent to the category, which means excellent packaging…

Digital Annual Reports: 5 Things to Consider

If you still think of a company’s annual report as a stodgy regulatory requirement that wraps a 10K in between a few pages of color photography and predictable headlines, you need to think again. With its…
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Get the White Paper: 4 Affordable Marketing Research Methods

Let’s be honest. Marketing isn’t about your company’s products or services. It’s about shaping perceptions, fighting to break through the clutter, and figuring out a way to stay top of mind. To help determine what attitudes and perceptions your…

5 things I learned as a judge at WFU’s Marketing Analytics Summit

Held every year at Wake Forest University School of Business, the Marketing Analytics Summit is a big 3-day symposium that brings together executives and thought leaders from a wide range of industries. The mission: to discuss the ramifications…