Case Study Category: B2B2C

Chris Cureton

Diversey’s Lapé Product Line

Diversey’s Lapé Product Line We created a luxury hand hygiene brand for the global hospitality industry. Challenge As a global leader in hygiene solutions, Diversey has a lot to offer its hospitality clients – except,…
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Vanessa Nichols

Cryovac

Cryovac To launch a new product into an adjacent category, we used the power of an established brand. Challenge The resealable plastic bag category is not known for product innovation, and many consumers use Ziploc…
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Chris Cureton

MyGroup

MyGroup We created a fresh, memorable brand platform to drive new cross-selling opportunities for this professional services company. Challenge MyGroup has two distinct lines of business: employee assistance programs (EAP) and a consulting practice with…
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Chris Cureton

GBI Tile + Stone

GBI Tile + Stone We built a new brand to help turn a start-up culture into a growth-stage enterprise. Challenge For over 25 years, GBI Tile + Stone has supplied hard surfaces to large retailers,…
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