Although we spend a third of our lives resting on one, the sleeping pillow is not a very complex buying decision, and consumers rarely show strong brand loyalty to one white fluffy rectangle over another. So how did we help this consumer goods start-up get noticed in a such a sleepy category?
We analyzed consumer buying habits and the competitive set to uncover a viable niche in the consumer sleeping pillow market. Then we crafted a differentiated, flexible brand platform that had both end-user appeal and the on-shelf presence to secure programs with major national retailers such as Bed Bath & Beyond, JCPenney, Kohl’s, and Walmart.
Visual and Verbal Branding
Sales Tools and Presentations