Diversey's Lapé Product Line

We created a luxury hand hygiene brand for the global hospitality industry.

Challenge

As a global leader in hygiene solutions, Diversey has a lot to offer its hospitality clients – except, until recently, the kind of upscale hand soap and lotion brand you’d find in the washroom of 5-star hotel. In this luxury hand hygiene market, established brands like L’Occitane were well known and expected by guests.

Solution

We developed a multi-channel international brand platform for a new luxury-look personal hygiene brand called Lapé. The result has global appeal that blends seamlessly into any washroom environment. While the primary sales channel is existing hospitality customers, we also created a number of consumer-facing touchpoints so that Diversey can one day sell direct to consumers in the luxury soap and lotion category.

What We Delivered

Brand Strategy
Brand Identity
Tone and Voice
Image Development
Website Design and Development
Marketing Collateral
Sales Presentation
Advertising

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