MyGroup has two distinct lines of business: employee assistance programs (EAP) and a consulting practice with over 40,000 clinicians and consultants spanning 200 countries. A lack of alignment, however, was confusing customers and preventing a fluid cross-selling of their services.
To bring simplicity to their complex offering, we created a fresh, memorable brand system that unified their array of services and programs. As a result, MyGroup can now tell the story of their employee-health and consulting services in a more intuitive, client-centric way: one company with a range of services all focused on workplace productivity and wellbeing.
Strategic Development
Creative Development
Corporate Identity Design
Website Design and Development
Sales and Marketing Collateral
Presentation Tools
A tough and memorable new brand for a tough and memorable manufacturer.
Restoring the relevance of an iconic building materials brand.