We created a fresh, memorable brand platform to drive new cross-selling opportunities for this professional services company.


MyGroup has two distinct lines of business: employee assistance programs (EAP) and a consulting practice with over 40,000 clinicians and consultants spanning 200 countries. A lack of alignment, however, was confusing customers and preventing a fluid cross-selling of their services.


To bring simplicity to their complex offering, we created a fresh, memorable brand system that unified their array of services and programs. As a result, MyGroup can now tell the story of their employee-health and consulting services in a more intuitive, client-centric way: one company with a range of services all focused on workplace productivity and wellbeing.

What We Delivered

Strategic Development
Creative Development
Corporate Identity Design
Website Design and Development
Sales and Marketing Collateral
Presentation Tools

MyGroup Branding
MyGroup Branding


Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]