To launch a new product into an adjacent category, we used the power of an established brand.


The resealable plastic bag category is not known for product innovation, and many consumers use Ziploc as a generic name. To help our client break into this category and differentiate their brand from market leaders, we created a multi-platform campaign that leveraged Cryovac’s tough food industry reputation and back-of-house authenticity.


Our research uncovered that Cryovac was seen in the commercial food world as an innovative, indispensable food storage technology brand. So we harnessed that equity to support a line extension into resealable storage bags – an adjacent category. Strong verbal and visual branding elements, a packaging system, and an integrated marketing campaign helped Cryovac go bag-to-bag with entrenched competitors.

What We Delivered

Product Brand Positioning
Visual and Verbal Branding
Sales and Marketing Collateral
Packaging Design
Photography and Video Development


Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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