Case Study Category: B2B

Chris Cureton

Diversey’s Lapé Product Line

Diversey’s Lapé Product Line We created a luxury hand hygiene brand for the global hospitality industry. Challenge As a global leader in hygiene solutions, Diversey has a lot to offer its hospitality clients – except,…
Continue Reading
Vanessa Nichols

Cryovac

Cryovac Turning brand equity into a new market opportunity. Challenge The resealable plastic bag category is not known for product innovation, and many consumers use Ziploc as a generic name. To help our client break…
Continue Reading
Chris Cureton

MyGroup

MyGroup We created a fresh, memorable brand platform to drive new cross-selling opportunities for this professional services company. Challenge MyGroup has two distinct lines of business: employee assistance programs (EAP) and a consulting practice with…
Continue Reading
Chris Cureton

GBI Tile + Stone

GBI Tile + Stone We built a new brand to help turn a start-up culture into a growth-stage enterprise. Challenge For over 25 years, GBI Tile + Stone has supplied hard surfaces to large retailers,…
Continue Reading

Recent Posts

thumb
Content Worth Paying Attention To
August 31, 2026
thumb
Our Approach to Sustainability
August 4, 2026
thumb
Paper Matters: Making Captivating Content Work Harder
August 1, 2026