Case Study Category: B2B

Vanessa Nichols

Cryovac

Cryovac To launch a new product into an adjacent category, we used the power of an established brand. Challenge The resealable plastic bag category is not known for product innovation, and many consumers use Ziploc…
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Chris Cureton

MyGroup

MyGroup We created a fresh, memorable brand platform to drive new cross-selling opportunities for this professional services company. Challenge MyGroup has two distinct lines of business: employee assistance programs (EAP) and a consulting practice with…
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Chris Cureton

GBI Tile + Stone

GBI Tile + Stone We built a new brand to help turn a start-up culture into a growth-stage enterprise. Challenge For over 25 years, GBI Tile + Stone has supplied hard surfaces to large retailers,…
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Chris Cureton

Resolute Forest Products

Resolute Forest Products – Align Paper We crafted a differentiated brand and brought it to life in an integrated marketing campaign. Challenge In the world of commercial printing, it’s hard to create meaningful differentiation between…
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