GBI Tile + Stone

We built a new brand to help turn a start-up culture into a growth-stage enterprise.


For over 25 years, GBI Tile + Stone has supplied hard surfaces to large retailers, construction companies, and distributors. While the company had grown into a proven solutions-focused global partner, its brand was stuck in the 1990s. They needed a new look and voice to help transition from an organic, reactionary start-up culture to a growth-stage enterprise.


Beginning with internal discovery sessions, a comprehensive competitor audit, and 1 : 1 shop-along research, we developed a new positioning that resonated with different target markets while providing much-needed internal alignment. The outcome? A highly functional brand platform with template-based designs and an intuitive CMS to empower GBI’s internal marketing team.

What We Delivered

Marketplace and Competitive Audit
Consumer Research
Brand Strategy
Logo and Visual Branding
Website Design and Development
Sales Collateral Design
Presentation and Sampling Tools
Product Catalog Design


Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]