Throughout the fall and well into 2013, our Charlotte marketing agency has been working closely with Joerns Healthcare to completely reinvent and reintroduce their brand to the world’s healthcare providers. The list of deliverables has been pretty extensive, including new brand identity, environmental graphics for their corporate offices, a realignment of their various lines of business, a comprehensive brand standards guide, and a more dynamic, information-driven web presence (which is currently in the works).

Headquarterd here in Charlotte, Joerns Healthcare is a leading provider of healthcare products and services to the operators of hospitals, inpatient rehab, transitional care and skilled nursing facilities. They have operations throughout the US, Canada, the UK and the Netherlands with export sales in the EEMEA and Australasia markets. Joerns Healthcare has a rich history dating back to 1889, with industry-leading brands that include Joerns brand healthcare beds, American of Martinsville-Joerns-Akin brand furnishings, Joerns and BioClinic brand wound management and Hoyer & Oxford brand patient handling products. Joerns is market share leader in the government (veterans) and post-acute markets with growing sales and presence in the U.S. Hospital market. Joerns provides solutions based programs focused on our three core competencies – wound, safety and design solutions.