As the only professional supply chain organization focused on warehousing, distribution, and fulfillment, the Warehousing Education and Research Council (WERC) brings seasoned professionals and those new to the industry together to master best practices, establish valuable relationships, and stay on top of a rapidly changing industry. To remain relevant amidst a growing number of competing organizations, WERC asked birdsong gregory to develop a strategic, insights-based plan to grow attendance at the annual conference while organizing and optimizing WERC’s robust offering on their website.