In the world of commercial printing, it’s hard to create meaningful differentiation between one sheet of white paper and another. And when it comes to environmentally responsible papers, businesses have had to choose between saving money or greater sustainability. Resolute Forest Products, the third largest pulp and paper manufacturer in the world, asked us to help shift these perceptions.
We created Align: a comprehensive brand platform for a high-quality, eco-conscious family of paper grades that also reduce print costs. To launch this new brand, we developed videos, sales and marketing collateral, a multi-platform website, and national print campaigns educating customers on both the environmental and economic benefits.
Research and Strategy
Naming and Tagline
Logo and Visual Branding
Web Design and Development
Marketing and Sales Collateral
Video Animation
Building a more extensible brand platform to support an evolving technology company.
Reimagining a service brand to help internal teams sell more.
