We brought clarity, focus, and marketability to a technology start-up.


How can e-comm companies transform the arrival of a package into a memorable, engaging, 1 : 1 unboxing moment that generates both greater affinity and additional revenue opportunities? Taptivate had a solution, but they needed a way to communicate both what their platform did and how it would make consumers feel.


Beginning with the development of a memorable, ownable product name, we built this new B2B2C brand from the ground up using emotionally compelling imagery, a clean, tech-savvy color palette, and a verbal platform that explained complex technology in clear, meaningful terms. As a result, our client was able to bring their software platform to market with greater impact and efficiency, and to land a few key accounts right from the start.

What We Delivered

Brand Audit
Strategy and Positioning
Product Naming
Visual and Verbal Branding
Website Design and Development
Sales and Marketing Collateral


Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]