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For over three decades, AGDATA has worked closely with the world’s biggest agrochemical and animal health manufacturers to help them understand who is buying their products and execute rebate programs that drive sales and influence customer behavior. To diversify its revenue stream, AGDATA needed to grow its market share with small and mid-size companies.
After an in-depth discovery, we refined and amplified AGDATA’s value proposition to resonate with a wider customer audience – in clear, relatable language that anyone could understand. Our agency then developed an intuitive, extensible brand platform capable of unifying all existing brands while providing a framework to launch and support new products and services to an expanding customer base.
Research & Strategy
Brand Architecture
Persona Development
Brand Strategy & Positioning
Logo & Visual Branding
Tone & Voice
Sales Collateral
Marketing Tactics
Website Design & Development
Creating a multichannel brand platform with international appeal.
Restoring the relevance of an iconic building materials brand.
