AGDATA

The agrochemical industry was changing, so we crafted a forward-thinking brand to take advantage.

Challenge

For over three decades, AGDATA has worked closely with the world’s biggest agrochemical and animal health manufacturers to help them understand who is buying their products and execute rebate programs that drive sales and influence customer behavior. To diversify its revenue stream, AGDATA needed to grow its market share with small and mid-size companies.

Solution

After an in-depth discovery, we refined and amplified AGDATA’s value proposition to resonate with a wider customer audience – in clear, relatable language that anyone could understand. Our agency then developed an intuitive, extensible brand platform capable of unifying all existing brands while providing a framework to launch and support new products and services to an expanding customer base.

What We Delivered

Research & Strategy
Brand Architecture
Persona Development
Brand Strategy & Positioning
Logo & Visual Branding
Tone & Voice
Sales Collateral
Marketing Tactics
Website Design & Development

Diversey’s Lapé Product Line

Creating a multichannel brand platform with international appeal.

Alucobond

Restoring the relevance of an iconic building materials brand.