Summit Leadership Partners

Building a high-performing services brand for a high-touch consulting firm

Challenge

As a boutique leadership consulting firm, Summit works directly with boards and private equity groups to help a business reach its valuation goals. Their methodologies provide the catalyst for complex organizational transformations, but their process uses the same psychometric tools as the competition. In addition, bigger consulting companies like McKinsey and Bain are increasingly targeting the PE space.

Solution

To help Summit compete in a somewhat commodified industry, we conducted internal and external stakeholder interviews to uncover meaningful points of differentiation. We then built a new brand platform that embodied the client’s real-world business acumen and down-to-earth approach. To create awareness of their new brand, demonstrate thought leadership, and drive inbound leads, we continue to provide ongoing marketing support both digitally and in print.

What We Delivered

Research and Strategy
Visual and Verbal Branding
Photography and Video Development
Website
Sales and Marketing Materials
Social Media Content
Brand Standards

AGDATA

Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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