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While metal fabrication may not have changed that much over the last 20 years, the way manufacturers market themselves and generate leads has undergone a digital transformation. So when this client asked us to help them remain competitive in a globalized marketplace, we had some work to do.
Because they manufacture innovative, mission-critical commercial trailers for Fortune 500 customers, we came up with a tough, memorable new name that connotes strength and precision. Then, to help them roll into new channels and connect with today’s B2B buyers, we created a full brand identity platform, including a dynamic video series and photo assets, as well as a sleek, user-friendly digital catalog website to help customers navigate the offering.Â
See our work in action in the video case study below.
Research and Strategy
NamingÂ
Visual and Verbal Branding
Photography and Video Development
Website
Sales and Marketing Materials
Brand Standards
Building a more extensible brand platform to support an evolving technology company.
Reimagining a service brand to help internal teams sell more.
