As one of the few fully integrated manufacturers in the North America, Resolute Tissue, has a well-established presence in the away-from-home (AfH) market for bath and hand tissue. To take advantage of this goodwill – and to challenge the industry leaders in the propriety dispenser segment – Resolute engineered a more cost-effective, stylish hands-free dispensing solution to complement the modern washroom. Say hello to Revo!

 

To ensure the launch of the Revo dispenser line generated excitement and goodwill among distributor partners while driving end-user demand, Resolute needed to come out of the gate with a strong, differentiated brand platform.