Revo by Resolute Tissue

A Compete Brand and Marketing Platform for a Next-Generation Hand Hygiene System

Challenge

As one of the few fully integrated manufacturers in the North America, Resolute Tissue, has a well-established presence in the away-from-home (AfH) market for bath and hand tissue. To take advantage of this goodwill – and to challenge the industry leaders in the propriety dispenser segment – Resolute engineered a more cost-effective, stylish hands-free dispensing solution to complement the modern washroom. Say hello to Revo!
 
To ensure the launch of the Revo dispenser line generated excitement and goodwill among distributor partners while driving end-user demand, Resolute needed to come out of the gate with a strong, differentiated brand platform.

Solution

Working closely with the client, our agency created a foundational brand for Revo that captured both the functional innovation and aesthetic appeal of this new tissue dispensing solution. Because dispenser needs vary from facility to facility, we distilled a set of core emotional drivers into a universally appealing visual and verbal brand platform.

What We Delivered

Research and Strategy
Naming
Visual and Verbal Branding
Photography and Video
Website
Sales and Marketing Materials
Advertising
Brand Standards

AGDATA

Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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