As one of the world’s largest providers of commercial cleaning solutions, Diversey offers a full line of professional, cost-effective cleaning products, tools, and machines. In order to appeal to a new generation of B2B buyers – who expect a more consumer-friendly brand experience – Diversey asked us to completely reinvent their leading cleaning brands.
We conducted an extensive competitive audit that mapped out opportunities for differentiation as well as mimicry. Then, we rebranded multiple product lines and developed an extensible packaging design system with a clear hierarchy of brand, application, and benefits for both greater shelf-presence and e-commerce appeal.
Research and Strategy
Logo and Visual Branding
Sales and Marketing Materials