We gave a new generation of business buyers what they expect: a more consumer-friendly brand experience.


As one of the world’s largest providers of commercial cleaning solutions, Diversey offers a full line of professional, cost-effective cleaning products, tools, and machines. In order to appeal to a new generation of B2B buyers – who expect a more consumer-friendly brand experience – Diversey asked us to completely reinvent their leading cleaning brands.


We conducted an extensive competitive audit that mapped out opportunities for differentiation as well as mimicry. Then, we rebranded multiple product lines and developed an extensible packaging design system with a clear hierarchy of brand, application, and benefits for both greater shelf-presence and e-commerce appeal.

What We Delivered

Research and Strategy
Logo and Visual Branding
Packaging Design
Sales and Marketing Materials
Events Marketing


Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]