As Lowe’s private brands continue to be an important driver of revenue growth, the company is always looking for opportunities to optimize its portfolio. Style Selections, Lowe’s value home décor brand, was being overshadowed at the shelf by allen+roth, their more established, better-known home décor brand. Style Selections needed a brand refresh to increase its visibility, relevance, and cross-category consistency.
After a thorough analysis of brand awareness and attitudes, we uncovered a viable niche in consumer home décor and developed a flexible platform that could support current and future categories and product lines. From packaging design templates to visual and verbal brand guidelines, we gave internal teams everything they need to differentiate Style Selections from both allen+roth and leading national brands.
Research and Strategy
Visual and Verbal Branding