MODEX 2024

Setting Attendance and Booth Sales Records at the World’s Biggest Supply Chain Expo

Challenge

As the nation’s top material handling, logistics, and supply chain association, MHI puts on one of the world’s biggest supply chain tradeshows every two years. Their biennial challenge is to create excitement around new technologies, attract the next-generation of supply chain professionals, and drive both attendance and booth sales.

Solution

We developed an integrated branding platform based on the theme of Full Spectrum Supply Chain, a nod to how you can find every piece of the complete supply chain solution at MODEX 2024 – from humanoid robots and to warehouse racking. Based on booth sales and attendance, this show became the biggest MODEX ever.

What We Delivered

Research and Strategy
Creative Concepts
Copywriting
Environmental Graphics
Brochures and Direct Mail
Digital Advertising
Print Advertising

More Work

AGDATA

Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.