Impact Recovery, a manufacturer of high-performance safety products, had grown steadily through innovation and acquisitions. However, this growth resulted in a fragmented brand identity and inconsistent marketing efforts. To support its next phase, the company needed to unify its branding and develop an extensible, easy-to-use marketing toolkit.
After conducting internal and external interviews, customer research, and a competitive analysis, we developed a comprehensive strategy that consolidated the existing brand architecture while emphasizing the company’s proven durability, unmatched customer service, and premium product experience.Â
A revised brand platform, unified visual system, and updated marketing assets streamlined and optimized communications. As a result, Impact is now equipped to expand brand awareness, reinforce customer trust, and scale its market presence in both its traffic safety and protective guarding segments.
Insights Research
Brand Strategy
Visual and Verbal Branding
Photo & Video Creation
Website Design
Copywriting
Environmental Graphics
Brochures and Direct Mail
Digital Advertising
Print Advertising
Building a more extensible brand platform to support an evolving technology company.
Reimagining a service brand to help internal teams sell more.