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Restaurants, hotels, and other demanding commercial settings require printed materials that can stand up to rough handling and repeated use. So when Domtar, the supplier of Xerox Revolution NeverTear, needed help demonstrating why this paper is the perfect solution for demanding environments, the sales tools had to be tactile, easy-to-use, and appealing.
Our design team created a visually distinct sales kit that highlighted some of the world’s toughest environments – from the tundra to the desert – to demonstrate the strength, durability, and beautiful performance of Xerox Revolution NeverTear. To help bring the product to life for both sales teams and their clients, we also integrated a set of inspiring real-world samples.
Research
Strategy
Sales Kit
Sample Designs
Building a more extensible brand platform to support an evolving technology company.
A smart and sassy private-label brand built to compete with national brands.
