We helped an iconic building materials brand pivot from manufacturer to collaborative design partner.


Given the ongoing design and performance breakthroughs from the competition, Alucobond was losing market share and their reputation as an innovation leader. Plus, the commoditized nature of their product made it difficult to build brand awareness and meaningful differentiation.


We redefined the brand positioning to speak directly to the emotional needs of architects – the people who spec Alucobond into a project. After creating a new brand platform which brought this position to life, we developed a tactical program to give Alucobond’s sales and distributor partners the digital and printed tools they needed to drive awareness.

What We Delivered

Research and Strategy
Visual and Verbal Branding
Image Styling
Sales and Marketing Materials
Samples Kits
Brand Standards


Building a more extensible brand platform to support an evolving technology company.

Xylem Rental Solutions

Reimagining a service brand to help internal teams sell more.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]