Alucobond

We helped an iconic building materials brand pivot from manufacturer to collaborative design partner.

Challenge

Given the ongoing design and performance breakthroughs from the competition, Alucobond was losing market share and their reputation as an innovation leader. Plus, the commoditized nature of their product made it difficult to build brand awareness and meaningful differentiation.

Solution

We redefined the brand positioning to speak directly to the emotional needs of architects – the people who spec Alucobond into a project. After creating a new brand platform which brought this position to life, we developed a tactical program to give Alucobond’s sales and distributor partners the digital and printed tools they needed to drive awareness.

What We Delivered

Research and Strategy
Visual and Verbal Branding
Image Styling
Sales and Marketing Materials
Samples Kits
Brand Standards

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A smart and sassy private-label brand built to compete with national brands.

Resolute Forest Products

Building a new brand for one of world’s largest paper companies.

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715 North Church Street – Suite 101, Charlotte, NC 28202704.332.2299[email protected]