For the last 40 years, Advanced Industrial Devices (AID) had built a strong reputation for engineering expertise, reliable products and solving complex challenges in demanding industrial environments. But as the company’s capabilities and product portfolio expanded, its brand had not kept pace. AID needed a clearer, more differentiated story – one that could capture what made the company valuable in the past while creating momentum to grow into new products, applications and markets.
We started with in-depth discovery, talking with customers, leadership and employees to understand AID’s existing brand equity, strengths and opportunities. Those insights revealed an important truth: AID’s greatest value wasn’t simply the technology it engineered, but its ability to make highly complex industrial challenges easier for customers to solve.
From positioning and messaging to a new visual identity, website and integrated campaigns, we created a flexible brand platform that better connects AID’s expertise and capabilities to the outcomes its customers value most: efficiency, reliability, uptime and control.
The new brand gave AID a clearer story and a stronger platform for growth. As the company expanded its capabilities and national footprint, the brand provided the flexibility to communicate an expanding product and service portfolio while maintaining a consistent, differentiated market position.
Since the rebrand and fueled by our ongoing marketing support, AID has grown significantly and expanded beyond its traditional markets, gaining share in strategic verticals including water utilities and data centers. What began as a rebrand became a platform to help the business tell a bigger story and pursue greater opportunities.
Research & Discovery
Visual & Verbal Branding
Brand Standards
Website Design & Development
Internal Communication Tools
Sales & Marketing Collateral
Content Marketing
Integrated Marketing Campaigns
Digital Media Advertising
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