Pop-up Retail Continues to … Pop Up
If new products can come and go, why can’t the stores that display them do the same? From gallery-like shopping spaces with one-off exhibitions to mobile units (Charlotte based Boxman Studios, for example) bringing big city culture to flyover country areas, our Charlotte ad agency has noticed an increase in temporary retail pop-ups – little shopper engagement venues that pop up unannounced, quickly draw in the crowds, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise that galleries, theatres, and Cirque du Soleil have been employing for years.
Check out these photos from eBay’s temporary storefront at 404 Park Avenue South in New York. Designed by Jonathan Adler, this bricks-and-mortar installation is part of eBay’s holiday marketing campaign and showcases a collection of new merchandise for the fall season curated by actors, designers, bloggers, stylists, editors, photographers, models and musicians. eBay also created a Facebook app for access to a virtual look at the Inspiration Shop. Talk about integrated shopper marketing!