birdsong gregory is a Charlotte marketing agency that helps both retail and B2B clients drive sales, grow market share, and connect with target audiences. We begin every project by climbing inside the mind of your customers. Comprehensive, insights-based solutions that grow sales and build brand loyalty: that’s what our Charlotte marketing agency does best.
We excel because our expertise in shopper marketing compels us to first understand the connections between a consumer’s lifestyle. Then their propensity to purchase one product or brand over another. We then leverage those insights because they help our clients make better strategic decisions. Especially when it comes to branding, merchandising, marketing, and growing customer loyalty.
If you ask one of our clients about us, they might tell we are a retail branding studio. Or a shopper marketing agency. Both of those are true. But our deep experience in the retail space isn’t what sets us apart.
More about our charlotte marketing agency.
At the end of the day, we identify and solve complex problems. And sometimes this creates work for us. Sometimes this creates work for you, and sometimes this creates work for others. We’re not in business to just promote ourselves.
Launched in 2004, Bloom Grocery was a mid-tier chain operated by Food Lion /Delhaize Group that needed to freshen up its brand – literally. So we devised an integrated, cross-departmental marketing plan to generate some serious buzz and entice shoppers to sample the new and improved Bloom experience.
Our Charlotte marketing agency worked alongside merchandisers, category managers, and suppliers to build an integrated, cross-departmental plan that could drive both basket size and store traffic.
Final words from our charlotte marketing agency.
To showcase the thousands of carefully cultivated new products, we developed a colorful system of category icons to amplify the new items. A dramatic refresh to the décor and wayfinding helped shoppers navigate Bloom’s unconventional layout. To build awareness and activate shoppers within trade areas, we created an integrated advertising, OOH, direct mail, and radio campaign. We even designed a custom food truck to support local community events.