A Salute to Nostalgia – Millennial Style
Timeless TV Characters Make the Ultimate Comeback
It was just announced that Nickelodeon will be creating a channel called The Splat – strictly for “old” 90s cartoons. (That sound you hear is Millennials everywhere rejoicing at the thought of watching shows like Hey Arnold! and Aaahh!!! Real Monsters again.)
Nickelodeon’s not the first to bring back classics. Recently, ABC Family launched the pilot for the Muppets TV show, bringing back the famous frog and his piggy girlfriend (both new and old).
Disney Channel is getting back in touch with Mr. Feeny in a Boy Meets World update, Girl Meets World. Full House is returning to Netflix next year as Fuller House (with probably fuller hair than before). And there are rumors of Will Smith retelling the story all about how his life got flipped-turned upside down with a Fresh Prince of Bel-Air revival on NBC. So, what’s going on with the TV-biz these days? Are creative juices no longer flowing?
One reason for this new “Era of Comebacks” is the publicity and interest a network receives when they relaunch a series that is near-and-dear to the hearts of the social media demographic. Just the fact that people are willing to watch one episode of their childhood favorite TV show remake is enough to attempt bringing back old series.
At birdsong gregory, we are constantly try to blend the new with the old. And being a Charlotte marketing agency in the heart of a city constantly trying to modernize while protecting the history, we have great experience and success with bringing clients up to speed with Millennials/Generation Y, while preserving the tradition and integrity that the company was initially founded upon.
For some of us in the office, there is a soft spot in our hearts for the series that are being remade or reintroduced, and we hope that the memories will not be tainted (and we pray that there will be no resurfacing of Hannah Montana).