Twice a year, Paper Matters Magazine by Domtar brings the world of paper, print and design to life through fresh ideas, industry insights and compelling stories. As Domtar’s creative agency partner, birdsong gregory helps shape each issue from the ground up. We brainstorm the editorial theme, identify promising stories, interview industry experts and other fascinating people, and turn those conversations into articles that give print professionals, marketers and paper buyers new ideas and inspiration.

But why should a great story live in just one place? We’re helping Domtar extend the value of Paper Matters by repurposing its strongest editorial content for email, social media, sales tools and other marketing channels. It’s a smart content strategy: adapting an original piece for different platforms gives audiences more ways to discover and engage with it, while helping brands get more mileage from the work they’ve already invested in. One great interview or article can become the starting point for months of useful, relevant (and cost-effective) communication.

Your content can work harder, too. At birdsong gregory, we help B2B brands find the stories worth telling, create content people actually want to read, and build strategies that keep those ideas working across channels. Whether you’re starting with a great idea or sitting on a library of underused content, we can help you turn it into more touchpoints, more engagement and more value from every marketing investment.