The USPS Gets New Visual Retail Presence
Its no secret that everyone hates the United States Postal Service.
Just the other day everyone here at our Charlotte branding agency was commiserating over their horrific experiences at USPS retail locations. Some locations are better than others, but I’ve yet to have a pleasant experience at any of them. However, it seems they might be trying to change that… or at least the visual retail presence of their 30,000+ locations, which is a start.
New York based design shop Grand Army recently posted the work they did for USPS helping them to enhance the in-store experience. While I’m reading all sorts of nit-picking criticism of the new system across the internet, what I see is a system that is successfully simplifying information making it easier to decipher the nonsensically-titled shipping services offered.
What did disappoint me though, was seeing the shipping box Grand Army designed and then seeing the stripped down version that ended up being produced. If USPS shipping boxes actually looked as stunningly patriotic as the versions Grand Army designed, it might make standing in line at USPS just a little more tolerable.
Check out some interesting insight into the rebrand from Brand New and Gizmodo.