Yes, that is a motorcycle that runs on organic biodiesel fuel made from 100% Hormel Black Label bacon grease, and yes, the exhaust smells like bacon.

This unique bacon bike is actually part of a genius Hormel Black Label Bacon marketing campaign concepted by BBDO Minneapolis promoting Hormel’s 2nd Annual International Bacon Film Festival that took place August 29th as part of San Diego Bacon Week.

The “Driven by Bacon” project is a scenic cross country journey from Minnesota to California documented on a Tumblr and by a film crew producing a documentary. The “Driven by Bacon” documentary featuring the road trip experience will debut at the International Bacon Film Festival in San Diego.

You can check out the awesome bacon bike on display at the Spam Museum in Austin, Minnesota.